Saturday, January 08, 2005

Canadians for Tsunami Relief: Media Update

Canadians for Tsunami Relief: Media Update..... as of tonight.

Call All Organizations for Pledges

Telethon Hotlines are in operation till midnight on Saturday, January 8, and Sunday, January 9. Two hundred phone lines are open with volunteers speaking more than 10 languages standing by at 100 Borough Drive, Scarborough to receive calls. The telethon runs for a total of 28 hours, from 10 a.m. to midnight on both Saturday and Sunday in participating media outlets.

After Rogers Media Network set an excellent example on Friday, January 7, 2005, by donating $150,000 to kick off the fundraising campaign through all its media outlets,
Canadians for Tsunami Relief is pleased to report the following organizational pledges:

Ellen’s Health Food Ltd.: $250,000
Buddha’s Light International Association: $10,000
Seniors and Staff of Yee Hong Centre for Geriatric Care and Yee Hong Community Wellness Foundation: $7,000
Cranberry Resort: $5,000

Canadians for Tsunami Relief is truly grateful for the generosity of these organizations, and urges all other organizations in Canada to make a pledge to C.T.R. to help Canadian Red Cross and Oxfam Canada with their disaster relief efforts in South Asia.

Apart from organizational pledges, Canadians for Tsunami Relief is also delighted to announce the commitment of the local Ridge Radio in Oakville, Fairchild radio (Indonesian program), as well as Padyo Pinoy, a Filipino radio station, to air promotional spots throughout the day to promote C.T.R. fundraising initiatives donation methods. TorontoTV/Maxibyte Inc. is also airing the January 5, 2005, press conference in Channel 3 on

Fairchild Television is running Cantonese promotional spots throughout the day on Sunday, January 9, 2005, to help promote the fundraising efforts and the different methods of donation.

CHIN International is also joining C.T.R. by promoting the initiative using 45-second PSA spots through all of its multicultural outlets on January 8 and 9, 2005.

Interview Opportunity

Dr. Joseph Y.K. Wong
Cell: (416) 806-0082
As a past president and board member of United Way, Dr. Joseph Y.K. Wong indicates that many local charities are worried that the tsunami fundraising efforts will jeopardize local needs. The joint fundraising efforts of Yee Hong, C.T.R. and organizations that have made pledges are golden examples of how fundraising can be a win-win situation, and how corporations are aware of both local and international needs. The local companies and organizations are willing to dig deeper into the corporate budget to help satisfy both local and international needs.

The latest Information, media updates, press releases, supporting organizations and full colour poster are available at the CTR website.

Updates will be sent as more information become available. Thanks.

No comments: