Friday, January 07, 2005

Canadians for Tsunami Relief: Media Update

Canadians for Tsunami Relief: Media Update..... as of this afternoon.

New Involvement of Fairchild Media Group & CHIN International,
Rogers Media Network’s $150,000 Kickoff Donation

Canadians for Tsunami Relief welcomes Fairchild Media Group to join our team to help out with our promotional efforts.

Fairchild Television and Talentvision will be running Cantonese and Mandarin promotional spots throughout the day on Sunday, January 9, 2005, to help promote the fundraising efforts and the different methods of donation.

CHIN International is also joining C.T.R. by promoting the initiative using 45-second PSA spots through all of its multicultural outlets on January 8 and 9, 2005.

The endorsement of these new media members greatly add to our promotional strength after yesterday’s announcement on the involvement of Rogers Media Network.

To kick off the campaign through all its media outlets, Rogers Media Network is setting an example by donating $150,000 to Canadians for Tsunami Relief.

200 multilingual phone lines will be open throughout the weekend and hundreds of volunteers of different backgrounds will be involved in call taking as well as mall donation solicitation.

Interview Opportunities

Mr. Ki Hun Yi
Korean Canadian Cultural Association of GTA
Tel: (416) 999-6800

Nelson Wong
York Central Chinese Canadian Association
The Chinese Association of Vaughan was formed in 1986 to address the needs of the Chinese community in Vaughan. The goals of the Association was to promote, support and protect the social and cultural interests of our local Chinese community, to bridge the government and the Chinese community as well as to promote harmony between the Chinese community and other local communities. To accommodate the requests of residents, the Association was later expanded to include all of York region. The newly renamed York Central Chinese Canadian Association was registered with the Ministry of Consumer and Commercial Affairs I 1987 as a non-profit organization.

The latest Information, media updates, press releases, supporting organizations and full colour poster are available at the CTR website.

Updates will be sent as more information become available. Thanks.

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